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Beauty Counter Culture

In early 2020 the standalone blog Beauty Counter Culture was incorporated into my lifestyle blog Rachel’s Faves (you’re here now). For posts directly related to beauty history, new product launches, my comments on beauty culture or product recommendations, you can click here.

In case you’re wondering about my beauty background, here’s a mashup of information about my beauty pedigree:

I’m Rachel Weingarten a long time cosmetic industry insider and former celebrity makeup artist, product developer, award-winning author, brand and content strategist, beauty historian and author of three award-winning non-fiction books including Hello Gorgeous!, Beauty Products in America ’40s – ’60s which inspired a week-long retro beauty event at Henri Bendel.

I’ve lectured on beauty history and advertising and cosmetic and fragrance marketing at the Fashion Institute of Technology; Personal Branding on the graduate and undergraduate levels at NYU; and partnered with luxury brand LVMH on their luxury retail series for which I created/taught: From Cleopatra to the Kardashians, a short history of beauty culture at Parsons. I’ve created fun, interactive workshops on evolving beauty for cosmetic and pharmaceutical corporations and consulted for cosmetics giants including the Estee Lauder brands, Shu Uemura, Benefit Cosmetics, Coty, Procter and Gamble and many more. I’m a frequent guest speaker and repeat keynote speaker for the Society of Cosmetics Chemists, partnered with Godiva on a series or retro beauty events, and regularly speak at corporate and private events. I also appeared on the Sundance Channel series Love/Lust & Makeup along with Stacy London & Bobbi Brown.

Beauty Counter Culture began as an idea about a decade and a half ago; it inspired lectures and get-togethers and vast beauty brainstorming events. But it goes back further than that. As a former celebrity makeup artist who created a line of cosmetics (and sold them to an internationally recognized brand!) I’ve long been known as someone with my finger on the beauty pulse.