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Why Rachel’s Faves?

Having worked in a wide variety of industries ranging from editorial and publishing to fashion, marketing, beauty, diamonds and consumer packaged goods, I know a lot of things about a lot of things. I’m also very picky, because when one of the things you often do is both develop products and also try out products for a living, you quickly learn what’s hype or what’s worth another look.

Adding to that mix, as a longtime columnist, I also have a very loyal reader base who trust me to make product recommendations, provide reviews of products and guide them through the shopping process when possible.

All of this means that I pretty quickly develop opinions on what’s worth sharing and what’s something you might just as easily avoid. Far too many outlets or individuals tend to tear apart products they don’t like. It seems like an offshoot of both cancel culture or the distraction of a reverse hard sell. I don’t do any of those things. I prefer to feature things I love or at the very least find intriguing or worthy of a mention, if only as a trend-piece or curiosity. If I change my mind on an initial review or recommendation, I’ll post a follow-up.

For the most part, this site will offer products, reviews and general retail inspired tomfoolery.